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DTC For FMCG

Direct-to-Consumer (D2C) in Branded Fast-Moving Consumer Goods (FMCG) industry presents a unique set of challenges.

1. Generating profitability amidst small margin nature of business.
2. Last Mile delivery Costs and Complications.
3. The large number of competitors in the market added another layer of complexity.
4. Many brands and products in a crowded marketplace.
5. Navigating regulatory challenges such as Brexit and Tariffs.
6. Deposit Return Schemes (DRS) digital implementation complexities.

It seems daunting… Why do it if Retail is king?

Because Direct-to-Consumer (DTC) is win-win for both the organisation and the customers;

1.  Reaches untapped revenue & increases market share
2. Operates on a higher margin.
3. Increases Brand Market Power
4. Sets Market Narrative and Tempo
5. Increases brand loyalty and recurrent revenue
6. Allows brands to communicate directly with their customers
7. Allows for more efficient R&D and Test & Learn

…. List goes on.

What are you waiting for?